GREERTON VILLAGE COMMUNITY ASSOCIATION ANNUAL BUSINESS REPORT – 2023-2024
Mission statement
The aim of the Greerton Village Community Association (“GVCA”) is to create a strong, vibrant, and thriving centre for our businesses and community.
Hei hanga I tetahi pokapu kaha,
hihiri, kaha hoki mo a tatou pakihi me o tatou hapori.
GVCA receives funding from Tauranga City Council via two separate payments processed bi-annually.
A targeted rate is paid by Greerton Village businesses through their rates and then directed to the GVCA from the Council. The funding is directed and facilitated by the Mainstreet Manager, Greerton, to help promote Greerton Village as a sustainable place to carry out business.
This Plan set out how the funding for the 2023-2024 financial year will be spent.
Objectives
As stated in our constitution, the GVCA shall:
Conserve, promote and advance the interests and welfare of business holders and traders who are generally dealing in Greerton;
Promote and give a higher profile to the Greerton retail areas as a desirable and pleasant place to shop;
Encourage high standards of service, customer care and honourable practice;
Promote a friendly relationship as between traders and others connected with the areas;
Uphold and maintain the interests of the members of the GCVA both individually and collectively, acting in the best interests of such community and members as the GVCA sees fit; and
Advocate for the promotion of, or opposition to legislation or other measures that may impact the interests of GVCA members.
Goals and key performance indicators
Focus area – gain traction and audiences through social media
Actions:
Engage with our community and promote local businesses through interesting stories, promotions, and giveaways;
Add a personal touch by responding to and acknowledging all comments and messages received, be them positive or otherwise.
Focus areas: continue to learn and grow with governance training
Actions:
Continue to work with our facilitator to effectively administer our Board in a productive manner;
Uphold and evaluate our constitution in a responsible manner; and actively engage with training as and where appropriate.
Focus area – change events to suit the changes in our community
Actions:
Canvass opinions from stakeholders;
Invest in events that suit and appeal to a variety of cultural landscapes; and
Reflect the family values that are core to our community.
Partnerships
Events 2023
July 2023 – Greerton Village yarn bomb/Waterways of the world –
Nga Wai Ara O Te Ao
Activities and actions:
· Create a midwinter sense of community by decorating some of our beautiful trees in knitted and crochet sleeves;
· Accompany the yarn bomb with fairy lights to create a sense of vibrancy and magic in the early afternoon and evening;
· Promote three separate categories: General Public; Schools; and sustainability;
· Run a vote for the public to nominate their favourite tree. The tree with the most votes in its category will receive $500 towards its foundation/group;
· For manual voting posters will be placed in six Greerton shop windows. For on-line voting a QR will be attached to each tree. In addition, ‘Give A Little’ pages have been set up for each participating group;
· As a small promotional event alongside, nine crochet stars have been placed in nine local businesses to represent Matariki. Each has a QR code which can be scanned to enter a draw to win $200.
Goals:
· Achieve a year-on-year increase of the number of trees yarn-bombed;
· Increase community involvement by encouraging more manual and on-line votes.
September 2023 – Cherry Blossom Festival
Activities and actions:
· Collaborate with Custom Car Show, The Little Big Markets Village School Gala Day, Thrifty Finds Vintage Market and Clothes Swap and food vendors;
· Organise, facilitate, and deliver a one-day event celebrating our beautiful trees;
· Close part of Chadwick Road to accommodate the cars on display;
· Utilise Greerton Community Hall via Little Big Markets.
Goals:
· Use this free event to support the local school and encourage people to visit Greerton who may not otherwise travel here;
· Measure and record the number of attendees, obtain feedback from attendees; and
· Obtain a positive view of the event with the aim of garnering interest in following events.
December 2023 – Christmas décor
Activities and actions:
· Install the Christmas tree in the village square;
· Install Christmas lights in our trees.
Goals:
- Encouraging a sense of community and festivities;
- Encourage new visitors to the area; and
- Help local businesses to promote their own seasonal offerings.
January 2024 – roving entertainers
Activities and actions:
· Engage local performers to provide interactive and fun entertainment around the village;
· Time the event to coincide with the end of the school holidays.
Goals:
· Engagement of kids and parents;
· Levity for shop holders.
February 2024 – Vintage, retro and steampunk fayre
Activities and actions:
· Thrifted Finds Vintage Market;
· Clothes swap;
· Food vendors;
· Small fee to stall holders to enable the event to be run in the Greerton Village School’s grounds. A percentage will be donated back to the school; and
· Utilisation of Greerton Hall.
Goals:
· To create another family fun- filled day.
· Encourage foot traffic into Greerton Village;
· Encourage people to visit both ends of the village.
July 2024 – Carnival of Lights – Matariki Te Tau Hou Māori
Activities and actions:
· Currently under investigation as to how Greerton could recreate something similar to what Nelson and Christchurch did in 2023;
· Ideally, we will install a statement light display in front of the library;
· Add a Kiwiana Heritage Trail in the Greerton shopping centre during the day;
· Display a selection of previous yarn bombs.
Goals:
· Encouraging children to find bugs, ants and birds in the trees will bring excitement and footfall;
· Further promotion of Greerton as a destination.
September 2024 – Cherry Blossom Festival
Activities and actions:
· Collaborate with Custom Car Show, The Little Big Markets Village School Gala Day, Thrifty Finds Vintage Market and Clothes Swap and food vendors;
· Organise, facilitate, and deliver a one-day event celebrating our beautiful trees;
· Close part of Chadwick Road to accommodate the cars on display;
· Utilise Greerton Community Hall via Little Big Markets.
Goals:
· Use this free event to support the local school and encourage people to visit Greerton who may not otherwise travel here;
· Obtain a positive view of the event with the aim of garnering interest in following events.
November 2024 – Christmas décor
Activities and actions:
· Install the Christmas tree in the village square;
· Install Christmas lights in our trees.
Goals:
· Encouraging a sense of community and festivities;
· Encourage new visitors to the area; and
· Help local businesses to promote their own seasonal offerings.
December 2024 – Christmas parade
Activities and actions:
· The Board is discussing how we can implement a Christmas Parade through Greerton Village and/or surrounding streets;
Goals:
. To plan an event that is appealing and inclusive to a wide range of people and families.
Utilising data and seeking feedback
General comments and expectations
Health and safety
For all events, where applicable, GVCA will follow all health and safety processes and procedures set out by Tauranga City Council. This may include (but is not limited to) having a first-responder on site and adequate rubbish disposal facilities.
Utilising data and seeking feedback
· To the extent possible, the numbers of attendees will be recorded;
· The number of stallholders will be recorded; and
Feedback will be obtained from both groups in order to learn from these events and make any adjustments for the following years. This will segue into the formal feedback process (as dealt with in a separate document).
General Information
Physical Address
1247 Cameron Road
Greerton
Postal Address
PO Box 9046
Greerton
Website
GST
062-048-468
Legal Status
Incorporated Society